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Wedding Preparation Tips :: Zales Diamond Engagement Rings
Zales Diamond Engagement Rings: Pros and Cons of Diamond Engagement Rings from Zales
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Thanks to their country-wide mall storefronts, Zales diamond engagement rings are very popular. But, are they worth it? For a breakdown of the pros and cons of this national jeweler, keep reading.
Pro - Low Price
Because Zales is a large-scale retailer, they can offer low prices at almost wholesale levels. This commitment to low pricing has made Zales a national name and extremely popular retailer.
However, while their sticker prices may appear lower than those at a local jeweler, customers can't negotiate on price. At a local or smaller retailer, it's often expected that the price of jewelry is flexible, meaning you can often find pieces for lower than what you'd see at Zales.
Pro - Stability
Because Zales is a large, national chain, people buying Zales diamond engagement rings know that they can visit any Zales in the country to deal with warranty issues, quality problems, resizing or cleaning. Customers like that stability and dependability.
However, customers should know that they must return their Zales merchandise to the Zales store at which they bought it. Each Zales is independently owned and operated, meaning they can't accept returns for items purchased at other stores.
Con - Poor Customer Service Reputation
Zales has an abysmal customer service reputation, particularly after the purchase has been made. Whether it's delayed orders, unnecessarily lengthy resizing processes or failure to honor warranties, the national chain has built up a long list of complaints with online customer review sites, the better business bureau and consumer watchdog columnists and organizations.
For resizing, some customers complain that it can take up to six weeks, as the jeweler must send the ring away to a central Zales location. However, with a local, independent jeweler, most people can expect to have their ring resized within a few days.
Con - Commissioned Salespeople
Zales salespeople work on commission - they're focused on selling you the ring they want you to buy, not the ring you want. So, be ready for high-pressured sales, pushy strategies and awkward situations.
Con - Unskilled Salespeople
Many of the employees at a store like Zales are simply retail employees with a basic training in jewelry quality and diamond assessment. They are not experts, nor do they have a trained eye when it comes to diamonds. For skilled service, most diamond lovers trust a small, local and independent jeweler.
While Zales diamond engagement rings may be cheaper or easier to find, thanks to their mall storefront locations, you're better off looking for a smaller, trusted local retailer. Try getting out of the mall and hitting your downtown area, you'll find a number of jewelers that are committed to their trade and a strong level of customer service.
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WeddingPrepTips.com :: Zales Diamond Engagement Rings